Doping, Mass Killings—Why Is Coca-Cola Still Sponsoring the Iditarod?

Written by PETA | November 10, 2017

Brandishing a giant Coke can emblazoned with “Coca-Cola Has Blood on Its Cans” as well as graphic photos of suffering dogs bred for the Iditarod, PETA supporters gathered outside the World of Coca-Cola museum in Atlanta to demand that the beverage giant end its sponsorship of the cruel and deadly dog race.

The protest comes on the heels of disturbing photographs and video footage of reportedly dying puppies and injured, sick dogs at a kennel owned by “Iditarod royalty” Dallas Seavey, the four-time Iditarod champion who was recently implicated in a dog-doping scandal and a veteran musher’s revelation that she believed that trainers in the industry have killed “hundreds on top of hundreds or more dogs” who didn’t make the cut.

More than 150 dogs have died in the Iditarod, and that number doesn’t include those who died during the year while kept on chains or those who were killed because they just weren’t considered fast enough. In the 2017 race alone, five dogs died in less than one week.

Wells Fargo recently ended its Iditarod sponsorship, and many other major brands—including Costco, Maxwell House, Nestlé, Pizza Hut, Rite Aid, and Safeway—cut ties with the race years ago.

Tell Coca-Cola to join the others and pull its funding from the Iditarod race.

The shocking reports of an Iditarod champion doping dogs, allegations of cruelty at his kennel, and the killing of those who don’t make the cut should be more than enough to persuade Coca-Cola to cut ties with this abusive industry.