PETA Statement: Gucci Fur Ban Follows Decades of PETA Protests, Appeals

For Immediate Release:
October 11, 2017

Moira Colley 202-483-7382

New York – Below, please find a statement from PETA President Ingrid Newkirk in response to Gucci’s announcement that it has banned fur:

After more than 20 years of PETA protests against Gucci’s use of fur—including the time that a PETA member doused the company’s designer Tom Ford with tomato juice to make the point that you’d have to be a vegetable not to realize that using fur is cruel—the company has finally pledged to join Armani, Ralph Lauren, and Stella McCartney in the ranks of fur-free fashion houses. The writing was on the wall: Today’s shoppers don’t want to wear the skins of animals who were caged, then electrocuted or bludgeoned to death. Until all animal skins and coats are finally off the racks of clothing stores worldwide, PETA will keep up the pressure on the clothing and fashion industry.

PETA’s motto reads, in part, that “animals are not ours to wear,” and more information is available on PETA’s blog.